This week in B2B news (4 April) 

SlotMatrix appoints new CCO 

EveryMatrix has confirmed that Björn Sjöberg will serve as the new chief commercial officer (CCO) of its aggregation platform SlotMatrix. 

He arrives after an eight-year spell at Evolution. In his new role, Sjöberg will report into Stian Hornsletten, CEO of EveryMatrix Games.

Sjöberg said: “I’m thrilled to join EveryMatrix. I’ve known Stian and members of the senior team for many years and always admired what they’ve achieved in building not just the industry’s fastest growing provider, but also one of the most respected and trusted.” 

Ebbe Groes, EveryMatrix CEO, added: “Björn is a fantastic addition to the senior commercial team. He has years of experience and brings invaluable knowhow that will serve us well as we accelerate both our own games development and continually strengthen third-party content.” 

GR8 Tech promotes from within for sales chief 

GR8 Tech has shuffled its C-suite to name Yevhen Krazhan as its new chief sales officer (CSO). 

Previously, Krazhan had served as the supplier’s chief business development officer (CBDO), during which time he played a pivotal role in the firm’s international expansion.

Krazhan said: “GR8 Tech is growing fast, and this transition lets me focus entirely on expanding our global sales, strengthening partnerships and delivering solutions that meet the real needs of modern operators.

“I’m excited to take our commercial strategy and execution to the next level and achieve great results.” 

Novibet receives Financial Times praise

Novibet has been ranked as the 140th fastest growing company in Europe, as per the FT1000: Europe’s Fastest Growing Companies 2025 list.

The rankings are compiled by the Financial Times in collaboration with Statista and recognised the Greek operator’s recent developments.

Reflecting on the acknowledgment, Novibet CEO George Athanasopoulos explained: “Our distinction in the Financial Times FT1000 list marks an important milestone for everyone at Novibet.

“It reflects our collective effort, our ongoing investment in innovation, our commitment to a financially sustainable growth model, and the multiplier effect of inclusive teams built on equal opportunities and a culture of excellence.

“This recognition empowers us and reinforces our responsibility to continue evolving with consistency, creativity and vision.”

Better Change and Entain’s positive play partnership 

Better Change has partnered with Entain as part of a multi-year deal. 

The partnership, designed to promote positive play, will see Entain’s teams receive safer gambling workshops with the hopes of empowering staff to “make a meaningful difference with their customers”. 

Craig Watson, head of customer protection operations for Entain UK and Ireland, explained: “We are thrilled to be working alongside Better Change to deliver Advance Safer Gambling Interaction workshops to our fantastic and dedicated teams.”

Frank McCready, Better Change delivery manager, added: “I would like to thank the team at Entain who have been great to work with, and we look forward to delivering our industry-leading training and education with them over the next couple of years and beyond.” 

3 Oaks Gaming secures UK access 

3 Oaks Gaming has been granted access to the UK market for the first time via a new partnership with BVGroup and its flagship BetVictor brand.  

As part of the deal, the supplier’s entire slots portfolio is now accessible to all BVGroup UK-based players.

Sebastian Damian, 3 Oaks Gaming managing director, explained: “Expanding into the UK market is a defining achievement for 3 Oaks Gaming, and we are thrilled to partner with BetVictor for this significant milestone.”

BVGroup’s Eoin Ryan added: “The addition of 3 Oaks Gaming’s portfolio brings fresh, engaging titles to our platform, perfectly complementing our existing games library.”

Ivy Casino taps ClearStake for financial risk checks

Ivy Casino has partnered with ClearStake to streamline its financial risk checks, allowing for a smooth customer experience.

ClearStake’s tech allows customers to be checked without the need for physical documents to be uploaded to sent for checks.

Ivy Casino’s Mark Good said: “Partnering with ClearStake helps Ivy Casino achieve that by enabling faster, smoother financial checks that don’t get in the way of the player experience. It’s an important step towards more player-friendly protection measures.”

Martin Burt, ClearStake CEO, added: “ClearStake helps brands like Ivy Casino collect the information they need in seconds, without disrupting the player experience whilst also reducing the operational workload.”

Cherry Play’s Belgian boost 

Cherry Play has expanded into the Belgian market after penning a deal with local online casino brand Starcasino.  

Starcasino.be players will now be able to engage with Cherry Play’s slots portfolio, the entirety of which has been built on Bragg’s technology stack.

Olga Bejela, Cherry Play CEO, said: “Launching in Belgium with StarCasino is another milestone moment for Cherry Play as we continue to bring our proven slot games and innovative subscription model to operators in regulated markets across Europe and beyond.”  

“Demand for slot content is high in Belgium and titles such as Multi Banks and Super Coin have been designed to deliver thrilling gameplay, and potentially big wins, so will absolutely hit the mark with Starcasino’s players.”

Spotlight Sports Group partners with BetMakers 

Spotlight Sports Group (SSG) has confirmed a multi-year partnership with global racing technology provider BetMakers. 

BetMakers will be able to call upon SSG’s Smart View product and offer it to operator partners via the BetMakers CoreAPI.

Smart View, which will now be available in key international markets such as the US, UK and Australia, aims to simplify the racecard using underlying data and make it more accessible. 

Sam Houlding, managing director for Spotlight Sports Group’s B2B arm, said: “There is tons of positive momentum behind Smart View, and the fact that we can deliver this for all of the major global racing territories was a big factor in getting this agreed.” 

Joey Carroll, director of business development and partnerships within BetMakers’ APAC division, added: “We’re thrilled to be able to offer our suite of digital customers this new and innovative product from Spotlight.

“Not only does it have an excellent UI/UX, but it is underpinned by strong data and is receiving positive feedback from punters within the marketplace.”