This week in B2B news (5 September) 

Rise & Hustle expands into sports betting 

Africa-facing operator Rise & Hustle has launched sports betting via a new partnership with Altenar. 

The deal will see Altenar provide thousands of daily pre-match events and live in-play betting markets, while Rise & Hustle players will be able to engage with personalised bet recommendations. 

Josh Jones, Rise & Hustle CEO and co-founder, said: “Our collaboration with Altenar enables us to deliver a world-class betting experience tailored to Nigerian players’ interests.”

Tassos Theocharidis, Altenar senior sales executive, added: “We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We firmly believe in the operator’s potential in the fiercely competitive Nigerian market.” 

Realistic Games partners with Ivy Casino 

Realistic Games has agreed a deal with Ivy Casino and its sister brands O’Reels and Rose Casino to expand the supplier’s presence in the UK. 

In turn, Ivy Casino will add several Realistic Games’ top slots, instant wins and table games to its offering.

Chris Danaher, head of business development at Realistic Games, said: “We are excited to partner with Ivy Casino, a new brand rapidly expanding in the UK market. I am confident our portfolio of slots, table games and instant wins will provide a fresh gaming experience for their players.” 

Ivy Casino’s Mark Good added: “This latest alliance with Realistic Games allows Ivy Casino to expand its game offerings and strengthen its presence in the UK market as Ivy Casino grows its player base.”

RLX Gaming reaches New Jersey via Hard Rock Bet Casino 

RLX Gaming, Relax Gaming’s US brand, has partnered with Hard Rock Bet Casino in New Jersey.

Both RLX Gaming’s in-house content, as well as third-party titles, will now be made available to players in the Garden State via the Hard Rock Bet Casino app. 

Matthew Hockenjos, commercial account manager for North America at RLX Gaming, said: “Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America.”

Rich Criado, vice-president of casino at Hard Rock Bet, added: “Our players are at the centre of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them.”

Wazdan lands Bally’s UK boost 

Wazdan has joined forces with Bally’s Interactive to bring its suite of slots titles to UK-based players. 

The partnership, which has been facilitated through Relax Gaming’s aggregation platform, means Wazdan’s slots are now accessible to players on all of Bally’s UK-facing brands.

Andrzej Hyla, Wazdan chief commercial officer (CCO), said: “This is a significant milestone for us, as it solidifies our commitment to expanding our presence in regulated markets. Partnering with a respected operator like Bally’s allows us to bring our innovative and engaging games to a broader audience.” 

Dezso Pazmany, director of product operations at Bally’s Interactive, added: “Wazdan has a reputation for delivering high-quality and dynamic games, and we are delighted to add its content to our UK brands.”

Playson’s Canada expansion 

Playson has strengthened its footprint in Canada after agreeing a new partnership with Casino Time. 

Casino Time players in Ontario can now access Playson’s Hold and Win portfolio, which includes some of the supplier’s most popular titles. 

Blanka Homor, Playson sales director, said: “Ontario is a market of major significance for us in North America and so it is great to join ties with such a household name.” 

Jeffrey Holmes, Casino Time COO, added: “Partnering with Playson is an exciting step in our mission to deliver the very best in online casino entertainment.”

Hub88 pens deal with ENJOY

Hub88 has unveiled a new partnership with ENJOY to add the supplier’s content to its aggregation hub.

ENJOY’s full portfolio has now been onboarded by Hub88 and is accessible to the latter’s operator clients, as the aggregator looks to establish itself as the “go-to partner” for emerging game studios. 

Ollie Castleman, Hub88 managing director, said: “We’re always looking to partner with studios that bring something distinctive to our ecosystem, and ENJOY fits the bill. Their creative vision and entertaining titles align with our strategy of showcasing innovation and driving value for our operator partners globally.” 

Christos Zoulianitis, ENJOY CCO, added: “This partnership with Hub88 is an important step in expanding our global footprint. Hub88’s integration capabilities will ensure more operators and players can access our innovative titles, and we’re confident this collaboration will accelerate our growth.”