This week in B2B news (9 August)

Gamban’s latest partnership

The Vulnerability Registration Service (VRS) has partnered with Gamban to promote its software that blocks access to all online gambling-related sites and apps across all of a person’s devices.

Accessible in the UK free of charge via TalkBanStop.com, VRS’ ambition is to help flag vulnerable people to operators, with the hope being that by partnering with Gamban, those who have registered will be encouraged to protect themselves from any temptation to gamble.

Helen Lord, CEO of VRS, said: “Those experiencing financial vulnerability have very often experienced gambling harm. That is why it is so important that services like the VRS and Gamban work together to ensure that people presenting to either of us are signposted to any additional support they need.”

Matt Zarb-Cousin, co-founder of Gamban, added: “In a world where the lure of immediate gratification through digital activity is increasingly tempting, we want to help people regain control and balance – and by using Gamban, they can do that.

4ThePlayer pens landmark Caesars Digital partnership

4ThePlayer has launched Caesars Palace, a new slot title, with Las Vegas operator Caesars Entertainment.

The game will go live exclusively on Caesars Palace Online Casino and marks the first custom slot launch between the operator and the supplier.

Henry McLean, 4ThePlayer co-founder, said: “We are excited to bring the essence of Las Vegas’s most iconic casino into the digital realm with Caesars Palace. This game is not just about the glamor of its namesake but also about delivering exciting entertainment and big win potential.”

Ricardo Cornejo Rivas, Caesars Digital VP of online gaming, added: “The launch of this new slot, Caesars Palace, and the recent upgrade to Caesars Palace Online Casino leans directly into the promise we’ve made to players to bring them an elevated experience they can’t find anywhere else.”

Stats Perform launches OptaAI platform

Stats Perform has unveiled its OptaAI Studio platform which will allow broadcasters, teams, media and sportsbooks to deliver data-driven content.

Partners will be able to tap into three AI-powered tools allowing for the creation of graphics, an analytics dashboard and a statistical hub.

Alex Lanegger, SVP of product at Stats Perform, explained: “OptaAI Studio leverages AI to help unlock captivating narratives in Opta’s enormous sports database, and unlock the data-driven storytelling potential of our clients around the world.

“It saves broadcasters, journalists, marketers and content creators countless hours of research and verification, empowering them to weave unique, insightful, compelling narratives around the games they cover, attracting fans, subscribers and sponsors.”

SOFTSWISS launches Brazil-based clean water supply project

SOFTSWISS has confirmed it is extending its ongoing charity efforts for those impacted by floods in Brazil.

The campaign, which began in May, included providing emergency aid and now SOFTSWISS has outlined plans to oversee a long-term project that will supply clean water equipment to the required regions, working alongside PW Tech.

Rubens Barrichello, non-executive director in Latin America at SOFTSWISS said: “When we started this charity project, I was convinced that it should not be just a one-time financial help. The immediate crisis passes and first aid is provided but people are left to deal with all the eco-social consequences. 

“I am glad that the company shares my beliefs and is committed to a serious, long-term approach. SOFTSWISS has a lasting business presence in Brazil, with dedicated staff, and we are ready to do everything we can to support the local communities and contribute to their development.” 

StarGames scores Dortmund deal

StarGames is now a premium partner of German football giants Borussia Dortmund, allowing the operator significant brand visibility during all league home matches this season.

StarGames branding will feature on 360° LED TV screens at the club’s stadium, as well as on Dortmund TV and multiple other digital platforms, while the operator will begin various promotional activities, including exclusive ticket giveaways in the coming weeks.

László Pados, StarGames brand manager, declared:“We are honoured to team up with Borussia Dortmund, a renowned club in top-tier football with a global fanbase. BVB embodies the pure love of the game, tradition, team spirit and fair play – cornerstones that resonate deeply with our philosophy at StarGames.”

Carsten Cramer, managing director of Borussia Dortmund, added: “We are delighted to welcome StarGames as a new premium partner at BVB starting next season. StarGames is a strong, innovative representative of its industry and is valued by its customers for its reliable service.”

ESA Gaming bags Betsson partnership

ESA Gaming has joined forces with Betsson to take its content live in Estonia.

The deal will see ESA Gaming’s portfolio of titles accessible to customers of the Betsafe and Jalla Casino brands in Estonia, while further expansion across Europe is planned for later this year.

Thomas Smallwood, chief commercial officer at ESA Gaming, said: “Betsson Group is a global brand that has an excellent reputation for entertainment, and we’re delighted to initially take our games live with two of its brands in Estonia. With plans to expand into more nations as well through the group, this is a partnership with significant potential for us.”

Marit Ellul, casino manager at Betsson Group, remarked:“ESA Gaming has a diverse portfolio that offers unique gaming experiences to players of numerous demographics and preferences, allowing us to immediately boost our casino offering in Estonia.”

SkillOnNet’s Peru expansion

SkillOnNet has obtained a licence to operate in Peru, having been approved by the country’s Ministry of Foreign Commerce and Tourism, thus allowing Peruvians access to the brand’s casino titles.

Helena Rico, SkillOnNet’s head of marketing for Spain and Latam, said: “We’re thrilled that SkillOnNet has obtained a Peruvian licence. It’s a country we’ve been following closely over the last few years, as it has huge potential to become one of the most important markets in Latin America. 

“We’re sure that SkillOnNet will build a successful business as we take our unique proposition to the market, as well as one of the strongest games portfolios around.”

Blaze Gaming and eSoftHall join forces

Blaze Gaming has penned a deal with eSoftHall that will see the former integrate its entire portfolio of slots and casino games into the latter’s online casino aggregation platform. 

Blaze Gaming, owned by Digient Technologies, will deploy titles including Lost Treasures of Egypt and Eat Street to the supplier.

Keith Goddard, Blaze Gaming CEO, said: “This is a really great deal for Blaze Gaming and eSoftHall, offering huge benefits to us both.

“Our content has proved to be a hit with players because it delivers exciting experiences wrapped in perfectly executed themes that we know players like to engage with. It’s this type of content that platform providers such as eSoftHall want to offer to their partners.”