This week in B2B news (9 February)

Wazdan to debut in Argentina with Betsson

Wazdan has agreed a content distribution deal with Betsson Argentina.

The partnership will see Wazdan’s slots portfolio available to Betsson players in the province of Buenos Aires.

Joss Webster, Wazdan head of partnerships, said: “Our new partnership with Betsson Argentina marks a hugely significant step in our Latin American roadmap as we continue to make strides in our commercial growth strategy.

“The collaboration opens Wazdan’s games to a host of new players and we’re confident they will enjoy the customisable experiences we have to offer.” 

Optimove pens Kindred Group and 888AFRICA deals

Optimove has agreed CRM marketing solution deals with Kindred Group and 888AFRICA.

The two operators will gain access to Optimove’s suite of products including personalised messaging, deep customer insights and multi-channel execution.

Motti Colman, Optimove VP of revenue for gaming, said: “Kindred is a true leader in igaming committed to delivering an exceptional customer experience to their players.

“This partnership forms a powerful alliance, and we are honoured to have been selected.”

Dan Gabay, Kindred director of retention marketing, added: “Optimove will assist us in delivering personalised and timely customer messages that align with the speed of player interactions with our sports content and casino gaming.”  

On the 888AFRICA deal, the operator’s CEO Christopher Coyne said: “As we implement Optimove’s industry-leading CRM marketing solution, we are confident in the capabilities it brings to the table.

“Optimove’s expertise in providing in-depth customer insights, smart orchestration, enhanced marketing attribution and personalisation at scale aligns seamlessly with our strategic objectives.”

Gaming Corps granted UK licence by Gambling Commission

The Gambling Commission has granted a licence to Gaming Corps to allow the firm to go live in the UK.

The Swedish-based supplier will roll out its content with operators in the near future and follows on from recent licence awards in the Netherlands, Italy and Sweden.

Juha Kauppinen, Gaming Corps CEO, said: “This is a hugely momentous advancement for Gaming Corps, and we are extremely excited to enter one of the largest regulated online gaming markets in the world.

“We want to make the most of this fantastic opportunity and I very much look forward to offering our first-class gaming experiences to players in the UK.”

3 Oaks Gaming promotes Yuriy Muratov to CCO

Yuriy Muratov has been appointed 3 Oaks Gaming’s new chief commercial officer (CCO).

Muratov joined the firm in May 2023 as chief business development officer and in less than a year has earned a promotion where he will be tasked with managing the supplier’s commercial aspects.

Muratov said: “Working at 3 Oaks Gaming for almost a year now has been an unforgettable journey, and I am truly grateful to have stepped into the role of CCO.

“I believe 3 Oaks Gaming has all the right tools as its disposal to become a world class distributor of igaming content and to be at the forefront of that is extremely exciting and I am looking forward to a bright future ahead.”

Infront Bettor improves tennis data ahead of ITF deal

Data firm Infront Bettor has expanded its tennis data offering ahead of its five-year contract with the International Tennis Federation (ITF).

The deal begins in 2025 and Infront has struck up a strategic partnership with not only Rush Street Interactive but also extended its deal with bet365.

Chris Catling, head of Infront Bettor, said: “Our data platform has made significant strides 11 months out from our ITF rights starting, with integration documents already in the hands of clients.

“We’re on track to boost the streaming production of ITF tournament matches by over 25% and achieve 100% streaming coverage at the highest levels of World Tennis Tour competitions.”

Games Global completes acquisition of DGC B2B

Games Global has entered the US market by acquiring the B2B assets of Digital Gaming Corporation from Super Group.

The deal allows Games Global to work with US operators and offer its catalogue of over 1,300 proprietary games.

Walter Bugno, Games Global CEO, said: “We are excited about the successful acquisition of DGC B2B, which enables our immediate entry into the fast-growing US market and aligns seamlessly with our vision to become a leader in the global gaming industry.”

Neal Menashe, Super Group CEO, added: “We are pleased to have brought this sale to a close. Going forward, our team can continue focusing on our global B2C growth.”