This week in B2B news: a new payments platform and Alberta preparation

Betable launches Newshore payments platform

Betable Group has rolled out Newshore, a new platform aimed at streamlining the payments ecosystem.

The product lets operators process card payments, bank transfers and e-wallet transactions through one integration, pitched as a route to lower complexity and tighter cost control.

Chris Prentice, Newshore operations director, said: “Payments have become too complex, with too many integrations and too much operational friction.

“Newshore was built to change that. Our platform gives merchants a single, streamlined connection to the payment ecosystem, removing the burden of managing multiple providers while improving efficiency and cost control.”

Evoplay promotes Diana Larina to CMO

Evoplay has promoted Diana Larina to chief marketing officer, capping a rapid rise through the supplier’s leadership ranks since she joined in 2022.

Having progressed from head of B2B marketing to head of growth marketing and then to head of marketing, Larina now takes charge of the supplier’s brand, performance and product marketing functions.

Larina said: “This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”

Ivan Kravchuk, Evoplay CEO, added: “Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”

Gaming Corps lands Alberta licence

Gaming Corps has secured a conditional supplier licence from Alberta Gaming, Liquor & Cannabis (AGLC), giving the firm a foothold ahead of the province’s regulated market launch on 13 July.

Issued through subsidiary Gaming Corps Malta, the approval allows the supplier to manufacture and distribute gaming software in what will become Canada’s second open regulated igaming market after Ontario.

Alex Lorimer, Gaming Corps COO, said: “Securing our Alberta licence marks another important step in Gaming Corps’ regulated market expansion strategy.

“Canada continues to represent a key growth region for us, and we’re excited to bring our expanding portfolio of games and unique mechanics to operators and players in Alberta.”

Pragmatic Play expands Latam reach with Black Label

Pragmatic Play has widened its Latam footprint through a multi-product agreement with platform provider Black Label.

The deal covers slots, live casino and virtual sports, giving Black Label’s operator partners access to a range of the supplier’s best-known titles, including Gates of Olympus, Sugar Rush and Spaceman.

Victor Arias, ARRISE vice-president of Latam, said: “Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the market.”

Roberto González, Black Label GM, added: “Pragmatic Play is a globally respected supplier, and integrating its multi-product portfolio is a major milestone for Black Label.”

Betfred among first launch partners for 99Royale

Betfred has been named as a platinum launch partner for the rollout of G Gaming’s new 99Royale title.

The game allows up to 99 players to compete against one another in the “the world’s first truly competitive multiplayer slots experience”.

Helen Walton, co-founder and chief commercial officer at G Gaming, said: “Betfred has built its reputation on understanding what players want and so we were thrilled to be able to work so closely with them to launch 99Royale with their players before anyone else.”

Andy Horne, Betfred head of gaming at, added: “Our players are pretty savvy, and they love new content and competition. We’re really delighted to introduce this to them – and 99Royale feels like a genuine step forward.”

Delasport goes live with three Ontario brands

Delasport has further expanded into Canada following deals with TitanPlay.ca, Maverick Games and Betnova.ca.

The supplier has also officially applied for a B2B licence in Alberta as the province gears up for regulation, with an operator partner already lined up.

Oren Cohen Shwartz, DelasportCEO , said: “Ontario is a strategically important market for us, and it has already proven to be a strong success story.

“Seeing multiple brands successfully operating on our technology and services demonstrates the strength of our platform in acquiring and retaining players in Ontario. We’re excited to continue this momentum as we prepare for Alberta”