Five-Minute Focus: Decimal Data CEO on why cricket’s complexity = opportunity

In our latest Five-Minute Focus, Decimal Data CEO Andrew Ashenden explains why cricket’s betting experience has historically lagged other major codes, despite being the world’s second most popular sport, and why the specialists at Decimal Data are leading this to change for operators.

Chapters:

0:00 Introduction to Decimal Data

0:35 Why cricket's betting experience has historically lagged other sports

2:11 Why being a cricket specialist enables Decimal Data to create better products

2:53 How this helps unlock cricket's enormous potential for operators

3:49 The relevance of its recent acquisition of exclusive official betting data rights for Cricket Australia

4:29 Why Decimal Data, its operator clients and their players are excited about what's coming next

Learn more about how Decimal Data helps betting operators grow cricket