EGR North America 94

COVER FEATURE: Trading places

EGR North America analyzes the potential of the peer-to-peer betting market in the US and how the sector can overcome the barriers that are currently holding it back. Julian Rogers reports

Q&A: Hidden talent

888’s SVP head of commercial developments Yaniv Sherman, and group COO Naama Kushnir talk to Nicole Macedo about the challenges of sourcing local talent in the US

PROFILE: A new vision for lottery

Equilottery founder Brad Cummings on how the start-up’s unique offering of lottery games combined with live sports is hitting the mark with millennials

OPINION: From taboo to growth driver

PwC MD Mike Keenan considers how sports betting will likely impact the bourgeoning sports sector in the US and how emerging technologies might propel sportsbooks even further