Bragg Gaming fortifies US casino gaming portfolio with acquisition of Wild Streak Gaming

Bragg Gaming Group has reached a deal to acquire Wild Streak Gaming, a Las Vegas-based content creation studio boasting a portfolio of 39 premium casino slot titles, for $30m, the firm announced on June 2.

Bragg, a global B2B igaming technology and content provider, will pay Wild Streak $10m in cash upfront as part of the agreement, with Wild Streak receiving $20m worth of Bragg stock over the next three years.

Wild Streak’s team is headlined by founder and CEO Doug Fallon, who brings with him over 20 years of experience as an industry-leading land-based slot designer. He will become Bragg’s managing director of group content and will play a key role in leading the firm through its US content creation strategy.

“In an industry where premium content is king, Doug and his team have built up an enviable track record of developing leading premium casino slot content for both the land-based and online casino industry,” said Bragg CEO Richard Carter.

“Richard and the Bragg Gaming executive team have put in place the strategy and key components to accelerate their growth and market share in the igaming market, and Wild Streak is excited to be a cornerstone for their growth strategy,” added Fallon.

The deal represents the latest chapter in the continued US expansion for Bragg, which announced the acquisition of Spin Games – a B2B gaming technology and content provider – on May 12. Together, the pair of deals will serve to bolster Bragg’s expansion by furnishing the provider with a host of premium casino content titles, a surplus of intellectual property, and actionable know-how including game designs and mechanics that are specifically tailored to US markets.

The Wild Streak transaction closed simultaneously with the signing of the purchase agreement.