PointsBet continues to invest in Canada with new product director hire
Digital media veteran and ex-theScore exec Dale Fallon joins PointsBet Canada as senior director of product
PointsBet has hired digital media veteran Dale Fallon as its new senior director of product in Canada.
Fallon most recently worked for Canadian sports media brand Rogers Sportsnet, where he was responsible for product strategy and delivery for a suite of apps and websites, with a particular focus on NHL content.
In 2016, Fallon led the product launch for Sportsnet NOW, North America’s first mainstream sports broadcaster to go OTT (over-the-top) with a comprehensive video streaming service.
Prior to that, he led product management at theScore, overseeing the early launch and growth of ScoreMobile across a variety of mobile platforms.
Fallon will join other Canada-focused new hires at PointsBet, including Canada CEO Scott Vanderwel, chief commercial officer Nic Sulsky and VP of legal, compliance and people Chantal Cipriano.
Speaking about the new hire, Sulsky said: “I’ve known Dale for more than 10 years and have been a fan of his work for even longer.
“I am very excited to finally call him a teammate as Dale joins our growing list of many talented, authentically Canadian hires and will help ensure our product represents, understands, and appropriately connects with the Canadian sports landscape and its passionate, unique fanbase,” he added.