MaximBet debuts in Indiana as multi-state rollout continues
Carousel brand uses Caesars market access deal to expand into second US state with more set to follow
MaximBet has launched sports betting operations in Indiana, marking the second US state in which the Carousel-owned brand operates.
The launch comes as part of the 10-state market access agreement that the firm signed with Caesars Entertainment in September 2021.
MaximBet launched in its first US state, Colorado, in 2021 and has enjoyed a successful debut period in the Centennial State.
The firm has made no secret of its plans to expand rapidly into other US states, with launches in Iowa, New Jersey, Pennsylvania and Ohio current targets, as well as an expansion into the Canadian-breakthrough market of Ontario.
The launch is the first for MaximBet featuring its new sports betting service and user experience technology developed in partnership with suppliers Kambi Group and White Hat Gaming.
MaximBet founder and CEO Daniel Graetzer outlined the firm’s ambitious program of expansion and its objectives going forward.
“We’re unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment,” Graetzer said.
“We will move quickly to bring our unique value proposition to players throughout the country.
“To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn’t be more excited about our future,” he added.
To support the launch, MaximBet is offering a first-time deposit match-up to $250, as well as preparing “Super Freaky Odds Boosts” daily for players.
MaximBet became the first US sportsbook operator to partner with a Major League Baseball player following the relaxation of betting restrictions as part of a new collective bargaining agreement with the league in April when it partnered with Colorado Rockies player Charlie Blackmon.
The firm also made headlines in June, when it announced the recruitment of female rapper Nicki Minaj as an investor, board member and global ambassador for the brand.