Optimove Insights: US deposits 2.6 times higher than the global average in June

The Optimove US Gaming Pulse Report — June 2025 analyzes data from over 3.2 million US players and 21.3 million global players to benchmark performance across casino and sports betting.

Key insights:

US players spend more: US bettors consistently outperformed the global average in deposit amounts, averaging $589 in June 2025 and marking an 8% year-over-year increase for the US.

Casino activity remains strong: US casino bettors averaged $8,114 over the period, 6.1x the global average of $1,328, ending at $7,617 in June 2025. The number of US casino bettors grew 38% year-over-year by June, compared to 14% globally.

Sports betting amount surges, then slows: US average monthly sports betting amount reached $932 in June 2025, versus $351 globally. However, the number of US sports bettors declined, showing only a 14% year-over-year increase in June. Global numbers dropped as well, slightly decreasing to 88% compared to the June 2024 baseline.

Global players more engaged: Global players showed consistently higher engagement, averaging 8.6 days per month per active customer in June 2025, compared to 7.7 days in the US, an 11% engagement gap.

Retention higher globally: While close, global retention remained stronger, reaching 69% in June 2025, compared to 64% in the US

Conclusion:

While the US market continues to lead in player spending and betting volumes, global markets show superior engagement and retention. US growth remains closely linked to seasonal events and regulatory expansion, with future success tied to boosting long-term customer engagement and retention strategies.

Report metrics:

• Source: Betting trends in US compared to the global benchmark in the trailing 12 months (June 2024-2025)
• Database: A 12-month average of over 3.2 million active players per month in the US and over 21.3 million globally.

Category: Average deposit amount

Key findings: Average deposit amounts greatest in the US

In terms of monthly average total deposit amounts, the US consistently outpaced the global average, with an average deposit value 2.6 times higher throughout the period.

The US average deposit amounts were the highest across the globe in June 2025, with $589 average deposit amount, marking an 8% year-over-year increase. The US 12-month average up to June 2025 stood at $552.

Global deposit amounts remained relatively stable, reaching $211 in June 2025, representing an 8% increase in June year-over-year.

Definition of average deposit amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of sports and casino bettors (players) who have made at least one deposit.

Category: Total monthly casino betting amount and number of casino bettors’ growth

Key findings: The US has been leading in both betting amount and number of casino bettors’ growth

Throughout the period, the US was consistently higher than global averages, with an average of $8,114 per bettor over the period compared to $1,328 globally. The US ended at $7,617 in June 2025 while the global average stood at $1,427.

The number of casino bettors in the US market showed a 38% increase compared to June 2024. However, there were fewer casino bettors compared to the beginning of 2025. Global growth level of casino bettors was more volatile, and the year-over-year increase was more moderate, rising to 114% during the same period.

Definition of total monthly casino bet amount: The average casino bet amount is the total sum of all casino bets and divided by the number of bettors who have placed at least one casino bet.

Definition of casino bettors growth trend: Calculated by dividing the total number of casino bettors each month by the number of casino bettors in June 2024, which serves as the baseline (100%).

Category: Total monthly sports betting amount and number of sport bettors growth

Key findings: The US consistently outpaced global averages in monthly average sports bet amounts, however with a slight decrease in the number of sport bettors

Throughout the period, the US outpaced global averages in monthly average sports betting amounts. The US average peaked at $932 in June 2025, yet with a 9% decrease compared to June 2024.

The global average reached $351 in June 2025, representing a 7% decline in June year-over-year sports betting amounts.

In terms of the number of sport bettors, the US market experienced a sharp decrease in June 2025 reaching only 14% increase in June 2025 compared to June 2024.

Global growth dropped by 12% in the number of sport bettors compared to June 2024.

Definition of total monthly sport bet amount: The average sport betting amount is the total sum of all sports bets and divided by the number of bettors who have placed in least one sport bet.

The sport bettors growth trend: Calculated by dividing the total number of sport bettors each month by the number of sport bettors in June 2024, which serves as the baseline (100%).

Category: Average number of activity days per active customer

Key findings: The global market consistently maintained a higher engagement level than the US

The global market consistently maintained a higher engagement level than the US by 11%. In June 2025, the US average stood at 7.7 days per month per active customer, while the global average stood at 8.6. 

Definition of average activity days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.

Category: Average active retention rate

Key findings: Although retention rates remained relatively close, the global market consistently outperformed the US

While player retention rates between the US and global markets remained close throughout the period, the global rate consistently outperformed the US in most months. The global average in June 2025 stood at 69% compared to 64% in the US.

Definition of active retention rate: The percentage of bettors who were active in the preceding month and remained active in the current month.

For more insight visit iGaming Pulse.