Fanatics Casino rolls out Schwarzenegger-fronted ad campaign
Privately owned operator taps The White Lotus star Patrick Schwarzenegger as part of its latest ‘Explained by’ series
Fanatics Betting and Gaming has unveiled a new creative campaign for Fanatics Casino fronted by The White Lotus star Patrick Schwarzenegger.
The spot is the latest in the operator’s ‘Explained by’ series, which launched with TikTok star Livvy Dunne earlier this year for Fanatics Sportsbook.
The ad sees Schwarzenegger, son of Hollywood legend Arnold, spinning on a pool float as he explains the operator’s daily free-to-play FanCash Spins game.
Schwarzenegger, 32, has also starred in TV series such as Gen V and American Sports Story.
Fanatics said the 30-second spot was a “playful introduction” to online casino and was aimed to specifically target slot players.
The ad was developed in partnership with creative agency Anomaly, which has previously worked with Mini and Dick’s Sporting Goods, and OBB Media.
The campaign will run across linear, CTV, OTV, out-of-home, streaming, radio, podcasts, and performance channels.
Fanatics Casino is live in Michigan, New Jersey, Pennsylvania, and West Virginia.
Selena Kalavaria, Fanatics Betting and Gaming chief marketing officer, said: “Our vision is for Fanatics Casino to become the preferred choice for slot players by setting a new standard for player experience, innovation, and rewards.
“In a category known for flashing lights, noise, and bouncing coins, Patrick Schwarzenegger’s effortless charm and confidence brings our brand to life with a memorable explanation of playing FanCash Spins on Fanatics Casino.”
Schwarzenegger added: “I’ve done some weird stuff on set before, but spinning in circles for hours is near the top of the list.
“Luckily, that’s the spirit behind FanCash Spins on Fanatics Casino. It’s simple and rewarding. If I’m laughing this hard while getting dizzy on camera, imagine how good it feels when you’re playing for real rewards.”