Hard Rock Bet launches personalised ‘For You’ betting hub

Hard Rock Bet has launched ‘For You,’ an in-app personalization hub based on users’ favorite league, team, and betting history.

The US-facing sportsbook’s new feature will focus on making individual users’ experiences unique and more “relevant, engaging, and entertaining.”

As part of ‘For You,’ players will be able to favorite teams, players, and leagues which will enable them to see upcoming fixtures in one place.

Players will also be introduced to mood bets, tiered bets in the category of ‘chill,’ ‘skill,’ or ‘thrill’ which will have different odds and comfort levels.

The ‘For You’ hub will also have suggested same game parlays based on a player’s favorites and a feature called ‘Parlay or Pass’, a swipe-based mechanic allowing players to add or remove legs for parlays.

The hub will also make recommendations based on previous bets, as well as what other players are betting on who have similar interests.

Players will also be able to see their betting history and what team, player, and leagues they bet on a consistent basis.

Mike Primeaux, Hard Rock Digital COO and executive managing director, commented: “‘For You’ represents an exciting milestone in Hard Rock Bet’s continued investment in personalization and player-focused innovation, leveraging the power of data to tailor every player’s journey.

“From mood-based bets to personalized parlays and individualized trends, we’re creating a smarter, more connected experience that anticipates what our players want.”

Earlier this month, Hard Rock Bet debuted in Michigan, its 10th US sports betting launch and second online casino state.