EGR NA Quarterly Report January 2023

DATA: SEO snapshot
Martin Calvert, marketing director at ICS-digital, outlines three predictions for operators and organic traffic ahead of the NFL’s showpiece game, Super Bowl LVII, in Arizona, the first in a state with legalized sports betting

DATA: BonusFinder Bonus Index: Ontario’s rise to the top
BonusFinder presents the latest Bonus Index data on newly launched and upcoming states to reveal where in the US betting customers will benefit most

Q&A: A New York Minute: Joseph P. Addabbo Jr. on the state’s sports betting journey
As New York’s online sports betting market passes its first anniversary, EGR North America talks to one of the main advocates for the vertical in the state, Senator Joseph P. Addabbo Jr., about the success story in the Empire State one year on, New York’s 51% tax rate, and the road ahead for igaming legalization

OPINION: How education can unlock engagement
Strive Gaming’s CMO Jamie Shea looks at why US operators need to do more to educate bettors to boost return on investment