EGR NA Quarterly Report July 2023

DATA: Stocks tracker
An analysis of share price movements of key players in the online gambling space, with a focus on Bally’s and Kindred Group

DATA: SEO snapshot: Critical mass in the Commonwealth
ICS-digital’s marketing director Martin Calvert compares operators, affiliates, keyword intent, and search rankings in Massachusetts since its online launch in March

DATA: Conversion corner: The rise of horse racing in customer cross-sell
Daniel Kustelski, CEO of Chalkline, looks at how affiliates are profiting from the shift in digital marketing trends and why operators are embracing racebooks for cross-sell opportunities

Q&A: Keeping in tip-top shape
Tipico US senior vice-president of business development and strategy Stephen Krombolz shares his insights on the Malta-headquartered operator’s expansion into the US market, including the nuances between American and European bettors, and why investing in in-house technology will keep the company nimble further down the line

OPINION: Content is queen: Empowering female bettors
BettingLadies.com founder Valerie C Martinez on how sportsbook operators can bring traditionally underserved female bettors into the fold via tailored content