EGR North America 94
COVER FEATURE: Trading places
EGR North America analyzes the potential of the peer-to-peer betting market in the US and how the sector can overcome the barriers that are currently holding it back. Julian Rogers reports
Q&A: Hidden talent
888’s SVP head of commercial developments Yaniv Sherman, and group COO Naama Kushnir talk to Nicole Macedo about the challenges of sourcing local talent in the US
PROFILE: A new vision for lottery
Equilottery founder Brad Cummings on how the start-up’s unique offering of lottery games combined with live sports is hitting the mark with millennials
OPINION: From taboo to growth driver
PwC MD Mike Keenan considers how sports betting will likely impact the bourgeoning sports sector in the US and how emerging technologies might propel sportsbooks even further