ALT Sports Data receives $2.5m in latest seed funding round
Sports data and analytics solutions provider secures funding co-led by Eberg Capital and Relay Ventures as supplier sets sights on scaling the business
ALT Sports Data has secured $2.5m in a seed funding round co-led by Eberg Capital and Relay Ventures with the capital set to be deployed to “efficiently scale the business”.
The California-based supplier has also seen additional participation come from Trinity West Ventures and NuFund Venture Group as part of the latest capital raise.
Alongside the named investors, the provider confirmed several unnamed sports and technology veterans were part of the funding round.
The provider had previously raised $1.5m in seed funding in August 2022, which was led by Trinity West Ventures, while also adding industry expert Benjie Cherniak as a strategic advisor.
ALT Sports data currently has 17 official league rights deals and 35 commercial deals across sports including bare knuckle fighting, darts, surfing, and indoor soccer.
Joe Dunnigan, ALT Sports Data CEO, said: “We see a massive gap in the sports betting industry. We are here to bring compelling new content and help drive engagement to some of the most incredible sports and athletes in the world.”
“We are very proud to be providing the data, audiences and trading services for dozens of premium and established sports properties that represent a combined social media footprint of over 65M passionate fans.”
Roger Ehrenberg, managing partner of Eberg Capital, said: “The convergence of sports betting and entertainment is a megatrend, and the ALT Sports Data team has successfully unlocked this opportunity for an array of popular but under-monetized sports.
“We are excited to be partnering with Joe, [co-founder] Todd [Ballard] and the entire ASD team to bring their bold plans to fruition in the world of alternative sports properties.”