Bally’s debuts new Kambi-powered Ohio sportsbook app
Operator releases latest third-party developed app in partnership with Cleveland Browns
Bally’s has unveiled its first third-party developed mobile sports betting application, powered by Kambi and White Hat Gaming and in partnership with Ohio-based NFL side the Cleveland Browns.
The new app, the first to be launched since the shuttering of the previous in-house built Bally Bet sportsbook earlier this year features spread, money line, same game parlays as well as a significant number of other sportsbook markets.
It also aims to improve user experience via a slicker interface. Beginning with a contest to win Cleveland Browns tickets last weekend, Bally’s has initiated a number of promotional activities aiming at winning over users to its new app.
Bally Bet is offering new customers a “Second Chance Bet” up to $100. If a customer places their first bet up to $100 and loses, Bally Bet will refund their loss with “Bonus Money,” giving them the opportunity to place a second bet of equal value.
In addition, Bally Bet will offer premium ticket promotions, autographed merchandize giveaways, VIP experiences, and exclusive content, plus fan activations in and around the stadium and a strengthened social presence with Browns fans.
Bally’s agreement with the Cleveland Browns includes plans for a first-of-its-kind sportsbook location in partnership with entrepreneur Bobby George and Ethos Hospitality.
The Bally Bet sportsbook lounge will be launched with a reimagined sports bar concept from George and his Ethos Hospitality Group at the current downtown Harry Buffalo location on East 4th Street in Cleveland.
Bally’s North America Interactive chief operating officer Brett Calapp welcomed the launch. “We are very proud to launch the all-new Bally Bet Sportsbook app in Ohio, a state with a coveted sports history and a legion of loyal fans,” Calapp said.
“We are also excited to continue our partnership with the Cleveland Browns and add a new partnership with Bobby George ensuring that Browns fans receive the most enhanced and engaging sports betting experience throughout the season,” he added.