Bet365 debuts in Indiana as operator launches in eighth US state
Online-only operator launches in the Hoosier State with dual signup offer as US growth journey continues
Bet365 has officially launched in Indiana to become the UK-based operator’s eighth live US state as it continues to spread across the country.
The firm has gone live in the Hoosier State via a partnership with the French Lick Resort to expand its existing footprint that includes Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa, and Colorado.
As part of the launch in Indiana, bet365 is offering new customers a choice of two introductory offers as it looks to make a dent in the market.
Customers can choose a “bet safety net” of $2,000 in bonus bets which will see customers refunded losing first bets up to the stake of $2,000.
The other option will see new users offered $150 in bonus bets for wagering $5.
Bet365 will now face off against the likes of DraftKings and FanDuel in Indiana, with the Boston-based operator recording handle of $179.8m in December while FanDuel recorded handle of $171.8m.
Other operators in Indiana include Hard Rock Digital, ESPN Bet, and BetMGM.
A bet365 spokesperson said: “At bet365, we don’t do ordinary and, as the home of the country’s first professional baseball game, ‘The Greatest Spectacle in Racing’, and a rich basketball history, neither does Indiana.
“New and eligible sports fans in the Hoosier State, renowned for their passion and loyalty, can enjoy the bet365 experience featuring market-leading offerings like amazing bet boosts, the fastest in-game product, and unique same game parlays.”