Bet365 nets three-year Colorado Rockies partnership
Sports betting operator gains in-stadia signage, marketing and broadcasting assets beginning with new MLB season
Bet365 has agreed a three-year marketing led deal with Major League Baseball (MLB) side the Colorado Rockies.
The partnership will focus on marketing the bet365 sportsbook app via in-stadia signage, including signage near the first baseline, as well as a rotating sign behind the home plate.
In addition, bet365’s sportsbook will be advertised during Colorado Rockies television broadcasts.
A spokesperson for the sportsbook operator welcomed the deal, stressing the positives for the firm in the Centennial State.
“We’re over the moon to have found an MLB home in Colorado with the Rockies,” bet365 said.
“To be a part of some of the memorable moments guaranteed to take place at Coors Field is reason we are elated to be a part of a fantastic franchise. Baseball, Denver, and bet365 all combine here for one true walk-off home run,” the firm added.
Bet365 launched in Colorado in September 2022, marking its second US state launch, and later expanded into Ohio and Virginia, agreeing a partnership with the Washington Commanders in February.
The Colorado Rockies have existing sports betting deals with Betfred Sports, DraftKings and WynnBet.
“All of us at the Rockies are excited to partner up with an outstanding player within the sports betting industry,” Colorado Rockies VP of corporate sponsorships Walker Monfort said.
“As bet365 continues to evolve within our great state, we are thrilled to be a part of their growth story,” Monfort added.
Bet365 has ongoing partnerships with the NBA, NHL, PGA TOUR, and the San Antonio Spurs.