BetConstruct signs social casino deal with Oklahoma tribe
Iowa Tribe to cross-sell land-based players to online via new product using virtual currency
BetConstruct has signed on to develop a mobile social casino offering for the Iowa Tribe of Oklahoma and provide sports betting operations to its subsidiary GreySnow Group.
The social gaming platform will be integrated into the loyalty program operated across the tribe’s two land-based casinos and its travel plaza with slot machines in Oklahoma.
The product will monetize land-based casino players via virtual currency to help cross-sell them online.
Regional director for BetConstruct USA Anna Shahbazyan said: “GreySnow Group are a long-lasting partner of BetConstruct and we look forward also to deploying our sport betting system once the regulation is in place.
“Meanwhile we will work with them to engage and increase their patron base by stimulating the frequency of on-property visits and cross promoting online/offline channels,” she said.
Stephan Burris, GM for Iowa Tribe property Cimarron Casino, said: “We want our patrons to be familiar with what we believe will be a big part of the future of casino entertainment.
“This application offers a small example of what’s to come while further enhancing our relationships with our patrons through rewards and direct marketing,” he added.
GreySnow operates a rake-free online poker brand and is licensed in the Isle of Man. It also provides B2B solutions for operators including customer services, fraud analysis and compliance.
Oklahoma governor Kevin Stitt is at loggerheads with law makers in the state as to whether some tribes should be able to offer retail and mobile betting at their casino properties.