Betfred US partners with Saratoga Casino for Colorado betting launch
Deal includes both retail and mobile betting products as Colorado prepares to go live in May
Betfred’s US business has partnered with Colorado-based Saratoga Casino Black Hawk to provide retail and mobile betting in the state.
The deal includes a Betfred branded sportsbook at the operator’s Black Hawk venue and a state-wide mobile app, powered by Sportradar-owned betting platform provider, Optima.
Betfred will provide compliance, support, marketing and trading as part of the business partnership.
The UK operator’s COO Mark Stebbings said: “This is an exciting opportunity for both companies and we look forward to sharing our joint expertise to provide excellent service and value for sports bettors both on premise in Black Hawk and online to the people within the state of Colorado.”
President of Saratoga Casino Black Hawk, Daniel Gerrity, said: “With over 50 years of international experience in the industry, it’s a great opportunity to leverage their expertise along with the Saratoga brand to become the market leader in sports wagering in Colorado.”
Colorado has seen an influx of license applications since the state voted to legalize betting via a public referendum in November.
The state is likely to go live in May with final regulations to be passed in February.
Betfred made its US debut in a deal with Iowa casino operator Elite Casino Resorts.
The retail sportsbook at the operator’s Grand Falls Casino resort is primed for launch in the coming weeks.
Betfred is also growing its US team in Las Vegas, having recently hired a VP of compliance and COO.