BetMGM debuts new star-studded igaming ad campaign
Brand ambassador Vanessa Hudgens stars in new ‘Library of Games’ TV spot
BetMGM has released a new advertising campaign to push its online casino offering featuring brand ambassador and High School Musical star Vanessa Hudgens.
The 30-second advertising spot ‘Library of Games’ features Hudgens walking through a library-themed backdrop with the BetMGM app open on her phone. Numerous games are showcased as part of the theme, aiming to highlight the operator’s diverse icasino offering.
Hudgens has served as a BetMGM brand ambassador since September 2022, joining a stable of on-screen talent including Wayne Gretzky, Kevin Garnett, Jalen Rose, and Barry Sander.
The advert was produced by New York-based creative advertising agency 72AndSunny, that has produced other BetMGM advertising campaigns including the recent series starring Oscar-winning actor Jamie Foxx.
Addressing the new advertising campaign, BetMGM chief revenue officer Matt Prevost said: “Vanessa Hudgens is a superstar who brings BetMGM to life, not only as an igaming or sports betting company but as an entertainment experience.
“This is an incredible collaboration that will keep audiences both old and new engaged,” he added.
The ad was directed by GRAMMY award-winning Calmatic, known for his work on videos for Lil Nas X and Billy Ray Cyrus’s recording-breaking Old Town Road.
Discussing the genesis behind the campaign, 72andSunny creative director Geno Burmester said: “The igaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could.
“Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into,” he added.