BetMGM lands NHL partnership extension
Operator seals multi-year add-on to existing relationship with hockey league to bolster marketing presence
BetMGM has secured a multi-year extension to its partnership with the National Hockey League (NHL).
The MGM Resorts and Entain JV will continue to operate as the NHL’s official sports betting and gaming partner in North America.
Under the remit of the extension, BetMGM will be granted “significant branding” during national NHL broadcasts during the regular and post-season.
BetMGM will also work with the NHL to produce “specialized VIP fan experiences” while using NHL imagery to design team and League-branded casino games.
The duo will continue their commitment to responsible gambling as part of the extension.
This includes their partnerships with the American Gaming Association’s ‘Have A Game Plan’ public service campaign.
Adam Greenblatt, BetMGM CEO, said: “Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love.
“The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content,” he added.
Jason Jazayeri, NHL vice-president of business development, remarked: “The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”