BetMGM launches NBC NFL sports content partnership
Sportsbook operator inks one-season deal with US broadcaster for odds to be displayed during Football Night in America show
BetMGM has agreed a new sports betting content partnership with NBC Sports covering the 2022 NFL season.
Under the partnership, BetMGM will feature on the weekly show Football Night in America (FNIA) and content across other NBC Sports platforms.
This will include a weekly segment hosted by NFL quarterback Chris Simms and sports betting and fantasy pioneer Matthew Berry.
It will highlight storylines and betting odds for the upcoming Sunday Night Football game on NBC, Peacock and Universo channels. Real-time betting odds on FNIA’s scoring ticker also will be showcased.
In addition, the Peacock Sunday Night Football Final show will look at BetMGM betting lines which proved popular during the Sunday game.
Specifically, this includes full BetMGM odds and lines in all Berry-hosted content across various NBC Sports platforms, as well as additional social media content and so-called curated odds boosts.
In relation to NBC’s other host Simms, co-branded content will be featured on the Chris Simms Unbuttoned podcast as well on his social platforms throughout the 2022 NFL season and through the 2023 NFL Draft.
BetMGM chief revenue officer Matt Prevost cited the benefits of linking up with NBC Sports over the season.
“It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide,” Prevost said.
“We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM,” he added.
Reports that the pair had partnered up for this season first surfaced earlier this week, with BetMGM ostensibly replacing NBC’s former Sunday Night Football odds partner PointsBet.