BetMGM sets sail with Carnival Corporation deal
Igaming and sportsbook operator gains access to offer products on more than 50 cruise ships
BetMGM has agreed a first-of-its-kind deal to become the igaming and sportsbook partner of cruise ship operator Carnival Corporation.
Under the terms of the agreement, Carnival Corporation will offer BetMGM-branded digital and cash-based sports betting, as well as digital real-money gaming products onboard Carnival’s US-branded ships in international waters.
Additionally, BetMGM and Carnival Corporation will collaborate on co-marketing and promotional activations.
The deal gives BetMGM access to more than 50 ships in the Carnival Cruise Line, Holland America Line and Princess Cruises line, with the operator’s platform set to roll out in phases over the next few months.
“We’ve found an ideal partner in Carnival Corporation and look forward to providing our sports betting and igaming products to its millions of passengers,” said BetMGM CEO Adam Greenblatt.
“This is another great opportunity for us to further expand BetMGM’s footprint,” he added.
Carnival Corporation is one of the world’s largest leisure travel companies, with a portfolio of nine of the world’s biggest cruise lines.
With operations in North America, Australia, Europe and Asia, its portfolio features Carnival Cruise Line, Princess Cruises, Holland America Line, Seabourn, P&O Cruises (Australia), Costa Cruises, AIDA Cruises, P&O Cruises (UK) and Cunard.
Carnival Corporation SVP global casino operations Marty Goldman welcomed the deal as a positive step for the cruise line operator.
“We’re very proud to be able to deliver the excitement and engagement of sports betting and igaming to our guests through our partnership with BetMGM,” said Goldman.
“Our two leading global hospitality organizations will provide a wide array of immersive digital content as a complement to our exceptional shipboard casinos,” he added.