Better Collective tops EGR Power Affiliates for seventh year in a row
Affiliate giant retains gold medal as continued growth in US and Europe, coupled with a strong M&A pipeline, puts it ahead of second place Gambling.com Group
Better Collective has topped the EGR Power Affiliates Rankings for the seventh year in a row after another strong 12 months for the Action Network parent company.
The Denmark-headquartered firm outdid 24 other affiliates in the table to maintain its dominance, while Gambling.com Group and Malta-based GiG Media retained second and third places, respectively.
Better Collective once again came out on top after its full-year 2023 revenue increased by 21% to €326.7m ($351m), beating expectations and despite a tough Q4 due to World Cup comparisons, while EBITDA leapt 31% to land at €111.1m with a corresponding margin of 34%.
The group completed seven acquisitions last year, including a move for Playmaker Capital in February to further strengthen its grips on the Americas.
Playmaker Capital boasts more than 200 million monthly visits and a significant presence in the burgeoning Latam market.
In the US, Better Collective counts the likes of Action Network, Rotogrinders, VegasInsider, and Scores&Odds among its brands while the firm acquired Canada Sports Betting in March 2022.
A shift to a revenue share model in the US has been pegged by management to have some drag before kicking in during 2025.
According to the company’s annual report for 2023, North America represented 28% of total group EBITDA, with revenue from the region hitting €109m.
For the fourth consecutive year, EGR partnered with accounting firm BDO to crunch the numbers to help guide the rankings.
The firm acts as an impartial partner to sift through financial data to inform a final position for brands that have made the list.
A full breakdown of the rankings can be found here.