Betty hires new VP of brand marketing
Ontario-focused operator appoints Andrea Stodart to the role, where she will be tasked with further building up the casino-only firm’s brand
Betty has announced the appointment of Tata Global Beverages head Andrea Stodart as its new VP of brand marketing.
Stodart joins from Canadian venture capital investment firm District Ventures Capital, having spent the past three years as its VP of marketing.
Her new role at Betty marks her first step into the gambling world, with an extensive career in food and beverages before making the switch to District Ventures Capital.
A stint with Unilever working across brands such as Dove and Becel was followed by seven-and-a-half years with food and drinks firm Tata Global Beverages, working her way up to marketing director.
A switch to US consumer goods firm Conagra Brands in August 2019 as a marketing director followed, before jumping to District Ventures Capital in January 2022.
A Betty statement read: “Andrea is a powerhouse in the world of consumer marketing, bringing 20+ years of experience working with both established and emerging brands.
“Throughout her career, she’s led the development of impactful brand strategies, launched award-winning campaigns, and brought unique innovations to life — all while building meaningful emotional connections between brands and the people who love them.
“As Betty continues to grow across Canada, we’re thrilled to have Andrea leading the evolution of our brand — building strategies and connections that go beyond the spin.”
On her new role, Stodart added: “I’m thrilled to have joined the team at Betty. I am looking forward to building an amazing brand and welcoming more players into our community.”
At the end of 2024, Betty announced the appointment of former Fanatics VP of finance Dan Evans as CFO.
This followed the promotions of Emil Yordanov to chief operating officer and Aneliya Vu to chief compliance officer.
Betty co-founder Chavdar Dimitrov was named its Canada CEO in October 2024.
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.