Caesars eyeing naming rights for New Orleans Saints’ stadium
Reports claim the operator is looking to secure a 20-year deal with a $10m annual price tag
Caesars is rumored to be finalizing a deal to secure the naming rights for the NFL’s New Orleans Saints’ Superdome stadium, The Athletic has reported.
The 20-year deal will see the NFL club paid $10m annually from July when the club’s existing contract with Mercedes-Benz is set to expire.
Saints SVP of communications Greg Bensel told The Athletic he had nothing official to report as no deal was formally signed.
“We do not have anything official to report as there is not a signed deal with any company at this time. We continue to have conversations with numerous interested companies,” Bensel said.
Mercedes-Benz is the second naming rights sponsor in the Superdome’s history, with its 10-year deal reported to have been worth between $50m and $60m.
Caesars operates the only land-based casino in New Orleans and is currently in the process of renovating the Harrah’s venue and rebranding it under the Caesars name.
New Orleans, USA – Dec 4, 2017: Night view of the exterior of the Harrah’s Casino building. This is a tourist landmark, popular day or night. Image captured across Canal Street with tram at the front.
Louisiana was one of three states to vote yes to legalizing sports betting via a referendum in November 2020.
Legislation is likely to pass in June, although lawmakers have yet to decide whether to allow state-wide mobile betting in the southern state.
The NFL only recently loosened its restrictions on sponsorship and advertising deals with sports wagering brands last year when FanDuel secured the first-ever official sports betting partnership with an NFL franchise.