Delaware North to pull Betly from Tennessee
Business cites a refocusing of priorities as a factor in the decision, leaving online brand in three states
Delaware North has announced the exit of its sports betting brand Betly from Tennessee.
As reported by SBC Americas, the hospitality and entertainment company said it was pulling Betly from the state to focus on the brand’s other markets.
Management also plan to allocate more resources to the Southland Casino Hotel in Arkansas.
Players in the state will still be able to use the platform until December 29.
Delaware North chief interactive officer of gaming, Lee Terfloth, said: “We’re proud of the foundation we’ve built in Tennessee and grateful to our players for their loyalty and enthusiasm.
“As we evolve our business strategy, we’re excited to concentrate our efforts on our existing markets, while also preparing for new state launches that will further strengthen our footprint.
He continued: “We encourage customers who are missing out on the experience to visit the sportsbook at Southland Casino Hotel or place wagers online while in the state of Arkansas.”
Betly still offers online sports betting in Arkansas, Ohio, and West Virginia. The brand is also live with online casino in West Virginia.
Operators that remain licensed by the Tennessee Sports Wagering Council include Bally Bet, FanDuel, DraftKings, Fanatics, bet365, and Hard Rock Bet.
In November 2024, Delaware North signed a deal with Playtech for the supplier to power its mobile sportsbook and casino.
The American Gaming Association recently elected Delaware North CEO Louis Jacobs as its new chair, effective from January 1, 2026.