DraftKings Network in NASCAR sponsorship debut
Boston-headquartered operator builds on 23XI Racing relationship with new DraftKings Network backing
DraftKings content and media facing site will make its NASCAR sponsorship debut this weekend when its DraftKings Network (DKN) colors will appear on 23XI Racing team cars at the New Hampshire Speedway.
Expanding its relationship with 23XI Racing, DraftKings Network will be the official sponsor of Tyler Reddick’s No. 45 car for the Crayon 301 NASCAR Cup Series race on Sunday (July 16).
The DraftKings Network logos and high-octane colors of Green, red, and white will be featured on both the car wrap and Reddick’s firesuit.
Additionally, DraftKings will be the official sponsor of Bubba Wallace’s No. 23 car for Sunday’s race, with DraftKings logos and colors adorning Wallace’s car and firesuit.
DraftKings became the first Official Daily Fantasy Sports, iGaming and Sports Betting Partner of 23XI Racing in 2021.
Formerly branded as DK Nation, the DraftKings Network focuses on providing daily fantasy sports and sports betting-themed content to DraftKings customers and social media users.
23XI Racing is owned by NBA Hall of Famer Michael Jordan, in partnership with three-time Daytona 500 winner Denny Hamlin. The team expanded to two cars in 2022 with the addition of the No. 45 car.
Over the years, a number of operators have sponsored NASCAR teams, including BetMGM, Unibet, Barstool Sports, PENN Entertainment, and the now defunct FUBO Sportsbook.