DraftKings to launch standalone casino app
DraftKings casino app expected to be live in New Jersey in early Q2
DraftKings is expected to launch a standalone casino app in the coming months, after seeing its online casino revenues sky-rocket in New Jersey.
The operator hauled in $2.5m in casino revenues in January, according to estimates from Eilers & Krejcik Gaming, putting the operator on a par with established brands like Harrah’s,, and MGM.
Those revenues came from a portfolio of just six games inside the DraftKings sports betting app, including a live casino product from Evolution and slots and table games from IGT.
And the operator is understood to be working on a standalone app, with an April launch most likely.
A stand-alone app allows different branding and creative approach to cater to a slightly different audience, EGR understands.
The company has enjoyed success with separate apps for DFS and sports betting, although everything is built on one platform.
Eilers & Krejcik said the Boston-headquartered company was “clearly benefiting from sports-to-casino cross-sell”, with its cross-sell success rate “meaningfully enhanced” by its first-mover advantage in online sports betting.
DraftKings did not immediately respond to a request for comment.