FanDuel and Genius Sports launch NFL premium streaming solution BetVision
Duo expand their ongoing partnership to add extra layers to Flutter-owned operator's in-app NFL live broadcasts
FanDuel and Genius Sports have announced an expanded agreement that will see the supplier’s BetVision product be incorporated into the operator’s sportsbook for selected upcoming NFL matches.
Genius Sports currently provides FanDuel with access to the proprietary league’s Next Gen Stats as well as the official sports betting data feed.
BetVision will allow FanDuel users on mobiles and tablets to watch select NFL games within the app, which will have live stat tracking used by some North American sports broadcast and streaming partners.
Going forward, the operator will incorporate BetVision’s other key features such as integrated betting odds, in-game betting alerts, and data-driven augmentations, as well as the ability to place live bets within the video player.
According to Genuis Sports, BetVision has been proven to increase in-play bets, customer engagement, and drive retention while giving users enhanced personalization options.
Mike Raffensperger, CCO at FanDuel, said: “As an official sports betting partner of the National Football League, we’re continuing to look for ways to elevate the betting experience on our platform for fans during every game.
“Partnering with Genius will allow us to pair our industry-leading product with access to BetVision to build a seamless live betting experience for fans.”
Mark Locke, Genius Sports CEO, added: “In partnership with FanDuel, we are proud to lead a new era of sports betting experiences across North America.
“With heightened demand for greater personalization and interactivity, BetVision revolutionizes the live betting experience for FanDuel’s customers by helping to drive fan engagement and accelerate the growth of in-game betting.”