Former CBS Sports business development chief joins PointsBet
Eric Foote will help the firm secure strategic partnerships and expand into new states
PointsBet has appointed Eric Foote, former VP of business development and partnerships at CBS Sports Digital, as its chief commercial officer in the US.
Foote will join the firm at its Denver, Colorado hub in January to seek strategic partnerships and assist the firm in its continued expansion across the US.
He spent almost five years at CBS driving business development and sports and gaming partnerships.
Foote also spent almost three years at multi-platform sports network Stadium.
PointsBet group CEO Sam Swanell said: “[Foote’s] understanding of the US media landscape and the opportunities which this can provide our company will be invaluable as we continue to expand across the United States and seek strategic partnerships.
“I am looking forward to the important contribution Eric will make and I welcome him to the team,” Swanell said.
Foote said: “Sports betting is just getting started in the US and I’m excited to be joining such an ambitious, talented and well-positioned team.
“PointsBet has already established a successful business and made significant progress since the PASPA repeal, and I look forward to working with the team in pursuit of market leadership,” he added.
The operator secured USD$59.4m in a recent placement to institutional shareholders in Australia.
It also commenced listing on US securities exchange OTC Markets Group’s Best Market exchange to help tap into new investors in the US.