Genius Sports unveils integrated betting and live streaming NFL product

Genius Sports has launched BetVision, a new product which aims to further mesh together live streaming and sports betting.

The product will be launched with the NFL in the US as an extension to Genius Sports’ existing partnership with the league.

BetVision will allow customers to place bets from within the live stream player in sportsbook apps for the first time.

The streams, which Genius Sports noted will be low latency, will feature integrated betting odds and betslips, with in-game alerts and offers being pushed to drive engagement.

The streams will also be fully augmented in real time, meaning graphic overlays and visualizations seen across live broadcasts in the US will be added to Genius Sports’ offering.

Caesars, BetRivers, and Fanatics are the first US operators to go live with the product.

Under the remit of the deal with Genius Sports, each operator will stream nationally distributed and local, regionalised live NFL games each week.

Mark Locke, Genius Sports CEO, said BetVision would lead a “new era of immersive sports experiences” following its launch.

The CEO said: “The launch brings together our capabilities across data tracking, video streaming, live data, and sports wagering to create a game-changing product for sportsbooks.

“Sports fans and bettors alike increasingly demand personalized interaction, greater customization, and deeper insights combined with an ability to strike a bet seamlessly.

“BetVision alone offers precisely that, while giving sportsbooks a new way to drive engagement and accelerate the growth of in-game betting,” he added.