Hard Rock Digital launches in Indiana and Tennessee
Seminole Gaming subsidiary doubles down on retail presence with mobile app debut
Hard Rock Digital has launched its mobile sportsbook app across Indiana and Tennessee.
The tribal casino operator already has a number of properties across the two states.
In Indiana through the Hard Rock Casino Northern Indiana, where it rolled pit its retail Hard Rock Sportsbook in May.
In Tennessee, the firm operates three Hard Rock Cafes (Nashville, Memphis, and Pigeon Forge) as well as the Bristol Casino which is located just across the Virginia state line.
In concert with the launch, Hard Rock has introduced in-app streaming and the Mystery Wheel, a new interactive rewards experience where players can earn up to $5,000 in free bets.
Platform and app enhancements were outlined by Hard Rock Digital MD of product Mike Primeaux in a series of Twitter posts.
We've now added streaming to the product as well. We're giving players the ability to launch streams from not only the event, but also from other areas of the app like the home page, league pages, and live pages. Easily navigate while streaming and jump back to the event! pic.twitter.com/87CUfVcpPZ
— Mike Primeaux (@primxo) September 6, 2022
Launching an industry first welcome offer mechanic has been a few months in the making, and a lot of fun. After placing a qualifying bet, you now can spin our new Mystery Wheel to win anywhere from $50 to $5,000 in Free Bets. pic.twitter.com/usGokNdNRr
— Mike Primeaux (@primxo) September 6, 2022
The Hard Rock Sportsbook mobile app can be accessed by bettors physically located within Arizona, Indiana, Tennessee, and Virginia, with plans to expand to additional states in the works.
Hard Rock Sportsbook also serves fans online in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and the Hard Rock Sportsbook Iowa apps, respectively.
“We are excited to offer the legendary Hard Rock experience to our mobile sports betting players throughout Indiana and Tennessee,” Hard Rock Digital executive MD and CEO Marlon Goldstein said.
“The successful debut of the Mystery Wheel is the latest example of the unique interactive experiences that can only be found at Hard Rock Sportsbook as well as our commitment to building the most entertaining app in the market,” he added.