Jackpocket links up with New York Mets in new lottery partnership
Lottery operator in fourth MLB-centric deal with brand rights and cross-promotional initiatives included
Jackpocket has inked a deal to become the official digital lottery partner of Major League Baseball side the New York Mets.
The deal gives Jackpocket rights to use the New York Mets’ official logos for online and offline marketing.
Jackpocket will cross-promote on the Mets’ social channels to give away free tickets and promote exclusive sweepstake prizes being offered including game-day tickets, travel to away matches, and officially licensed pieces of Mets memorabilia.
“Partnering with the Mets has been a dream of mine, especially as a baseball fan,” said Jackpocket founder and CEO Peter Sullivan.
“New Yorkers love the lottery and Jackpocket is always looking for ways to meet players where they are. With this latest professional sports partnership, we expand on the unique experiences created for our sports fan base and provide Mets fans with a new way to play and win,” he added.
This is Jackpocket’s fourth partnership with a MLB sports team, after announcing deals earlier this spring with the Minnesota Twins, Texas Rangers, and Colorado Rockies.
It represents Jackpocket’s eighth major league sports partnership, which includes MLB, NFL, NBA, NHL, and college athletics partnerships.
The Mets will also play a pre-game Jackpocket commercial before each of their home games at Citifield and provide Jackpocket with full in-stadium advertising on their LED ribbon board.
“As we look more and more to digital-first solutions and moments to engage with our fan base, the New York Mets are proud to partner with Jackpocket, an institution that’s trailblazing the digital lottery space,“ Mets VP of partnerships Brian Fling said.
“This partnership cements our dedication to exploring new ways for fans to get excited on game day and beyond,” he added.