P2P real-money gaming firm Splash Inc. secures $14.1m in Series A2 funding
Platform nets backing from Acies Investments and Boston Seed Capital as it says further real-money games set to developed and a new partners solution is launched for brands and influencers
Spash Inc., the parent company behind peer-to-peer real-money gaming platform Splash Sports, has secured $14.1m in a Series A2 funding round from investors, including Boston Seed Capital and Acies Investments
Velvet Sea Ventures, K5, Elysian Park, Accomplice, Counterview, and other unnamed investors also took part in the round.
The new investors will join Splash’s existing angel investor base which include New England Patriots president Jonathan Kraft, Fenway Sports Group’s Mike Gordan and Sam Kennedy, and MLB exec Theo Epstein.
Splash Inc. was established in 2021 via the acquisitions of office pool gaming providers RunYourPool and OfficeFootballPool and launched Splash Sports in 33 states in August last year.
The platform is available in states yet to legalize sports betting, including Texas and California, and allows users to organize Survivor, PickX, and daily fantasy contests in accordance with state regulations.
The platform operates with a traditional P2P model while also using contest organizers, sometimes known as commissioners, to organise contests for specific communities or groups of people that can then see Commissioners earn revenue as a result.
Splash Sports has over two million active users across the US which has led to more than 750 million annual page views across Splash assets.
In addition to confirming the Series A2 funding round, Splash has launched a partner solutions division for external brands to tap into the group’s user base.
Splash said: “Brands can partner with Splash Inc.’s free public contests or run their own contest to build awareness, increase purchase intent, and capture first party data – accessing not just the Splash audience, but more deeply engaging with their own.”
Finally, Splash said it was pushing ahead with plans to develop new real-money game types, while also noting ongoing efforts to accelerate the “growth of the commissioner economy”.
Splash said this would allow content creators, individuals, and brand to further engage with audiences and deliver larger financial gains.
Joel Milton, Splash Inc. co-founder, said: “When we first launched Splash Inc., we recognized that the future of sports gaming revolved around peer-to-peer interactions, ultimately creating a lasting community.
“The early success of partnerships with the NBA, Jack Link’s, and TaylorMade show there is tremendous value for brands to connect with their communities via a platform that delivers more organic, community-driven gaming experiences.”
Peter Blacklow, general partner at Boston Seed Capital, added: “Splash has always provided a phenomenal way for friends to compete, and now with the launch of Splash Partner Solutions, it’s also a way for brands to build their communities during the biggest sporting events of the year.
“Sports are more fun when you have skin in the game, and Splash’s new platform gives brands a way to share the excitement of the game with their customers in an authentic way.”