PENN Entertainment inks NHL sports betting partnership
ESPN Bet and theScore Bet have been named as official sports betting partners of the NHL across the US and Ontario
PENN Entertainment has signed an agreement with the National Hockey League (NHL) for its two brands to be named as official sports betting partners of the NHL.
ESPN Bet in the US and theScore Bet in Ontario will have access to a number of different entitlements, including IP rights, media and marketing integrations throughout the league season and premium NHL experiences.
The partnership will begin immediately and will span the whole of the regular NHL season as well as the Stanley Cup Playoffs, the 2024 NHL Winter Classic, the 2024 NHL Stadium Series, and the 2024 NHL All-Star Weekend.
Jason Jazayeri, VP of business development at the NHL, said: “There’s definite excitement in being one of the first leagues to partner with ESPN Bet and PENN Entertainment.
“From day one, we’ve said our media rights deal with ESPN and The Walt Disney Company has been a big win for our fans and our league, and this new collaboration is further testament to the value of our partnership.
“The NHL is younger, faster, and more exciting than ever, and delivers tremendous opportunity for fan engagement and responsible gaming experiences. We’re looking forward to working with ESPN Bet in the US and theScore Bet in Ontario to engage our passionate fan base.”
Aubrey Levy, senior VP of marketing and content at Penn Interactive, commented: “The recent launch of ESPN Bet in the US is extremely exciting, and we’re thrilled to collaborate with the NHL to help market our new sports betting experience.
“Becoming an official partner allows us to more broadly engage hockey fans, develop compelling integrations and uniquely leverage NHL programming. This is also a key partnership for theScore Bet in Ontario, where the popularity of hockey is unmatched.”