Penn National Gaming eyes in-house migration gains with theScore Bet platform launch
Operator hails “milestone” proprietary technology debut ahead of plans to migrate Barstool Sportsbook to platform by 2023
Penn National Gaming (PNG) has confirmed the launch of its first in-house proprietary technology platform operating theScore Bet sportsbook.
The platform launch includes a “vertically integrated” tech stack, risk and trading platform, player account management (PAM) system and promotion engine, all built in-house by PNG’s product and engineering teams.
“The migration to its own risk and trading platform significantly enhances theScore Bet’s mobile product offering in Ontario, including increased in-game wagering options and event props and an expanded library of markets,” PNG said in a statement confirming the launch.
“The vertically integrated infrastructure also unlocks greater personalization and media and betting integration capabilities, enabling theScore Bet to more creatively and efficiently serve users,” the operator added.
The Barstool and theScore Bet operator has also confirmed that a new parlay betting product, Parlay+, will be unveiled on theScore Bet platform during the fall and will cover all major league sports.
The launch of the proprietary technology platform is the first step in the wholesale migration of theScore and Barstool Sportsbook brands by the end of 2023.
PNG CEO and president Jay Snowden welcomed the delivery of the technology project and the opportunities afforded in its native Ontario.
“The completion of theScore Bet’s technology stack is a milestone accomplishment that significantly strengthens our online betting capabilities, mobile product offerings and overall integrated media and betting ecosystem,” Snowden said.
“This vertically integrated platform will increase our ability to engage and retain customers, drive more flexible pricing, provide valuable savings on third party platform costs, and allow us to deliver the most personalized product experience in the market.
“We’re thrilled to have this technology deployed in Ontario and are diligently working toward migrating the Barstool Sportsbook in the US to the platform in Q3 2023, after which we will begin to realize the full benefits of our in-house, custom designed technology,” he added.
The migration was envisioned as part of PNG’s $2bn acquisition of the brand in September 2021
The strategy forms part of PNG’s move towards a more “sustainable growth” led operational footprint, as well as more organic customer acquisition and targeted marketing and promotional spend.
Addressing the impact on theScore, CEO John Levy was also lavish in his praise for the firm’s technology and product development teams.
“From the outset, achieving technology independence has been a core priority of ours and I could not be prouder of the incredible team who built this state-of-the-art platform from the ground up,” Levy said.
“Operating on a system where all components are custom built to work together maximizes our speed and efficiency and supercharges our ability to seamlessly roll out new features, wagering options and innovations.
“We are extremely excited to introduce this enhanced product to Ontario bettors well ahead of the busy fall season,” he added.