Playtech inks major US expansion agreement with Parx Casino
London-listed supplier nets online casino deal to expand offering into Michigan, Indiana, and Pennsylvania
Playtech has secured a major US-facing supply agreement with Parx Casino which will see the group expand its services into four states.
Under the remit of the partnership, Playtech will power Parx’s online operations in Michigan, Indiana, New Jersey, and Pennsylvania via its IMS platform.
Playtech will also supply the Pennsylvania-based operator with its portfolio of online casino products.
The partnership will commence with the launch of Parx’s online casino in Michigan using Playtech’s IMS and player account management (PAM) system.
Parx Casino is a subsidiary of Greenwood Racing Inc, which owns the Parx Casino in Bensalem, Pennsylvania.
The deal marks Playtech’s first US-facing agreement since entering the market in 2020 via supply deals with bet365 and Entain in New Jersey.
Mor Weizer, Playtech CEO, said the agreement signalled a “major milestone” for the supplier.
He said: “This strategic partnership with the Greenwood companies represents a major milestone for Playtech and I’m excited to work with them to help achieve their growth plans in the coming years.
“The US is a highly strategic market and this multi-state, multi-product agreement highlights the demand for the full breadth of our product offering.
“This is the next step for Playtech in the US and we are delighted to work with the Greenwood companies to capture this exciting long-term opportunity,” he added.