PointsBet announces TopGolf mobile betting partnership
Deal to include special on-site offers for users in New Jersey TopGolf venues
PointsBet has partnered with golf entertainment venue TopGolf to offer on-site promotions and live odds at TopGolf venues in New Jersey.
A PointsBet statement said the partnership would provide a “superior customer experience” via the PointsBet app.
Users will have access to live game odds and special-offers, and a dedicated social media campaign will market the partnership to boost brand awareness for both firms.
The operator describes the partnership as a “robust digital cross-platform strategy [with] incentivized interactions, and direct mobile fan engagement”.
“Our partnership with Topgolf is a perfect alignment of the sports and entertainment community,” said PointsBet US CEO Johnny Aitken.
“PointsBet is known for its guest-first and premium approach to sports betting, and we’re thrilled that Topgolf guests will be able to participate in this new venture that captures the spirit of competition and fun,” Topgolf media president YuChiang Cheng said.
“Partnering with PointsBet aligns our shared purpose of connecting people in meaningful ways to provide year-round sports entertainment to the local community.”
In December Australian-owned bookmaker PointsBet was given the greenlight to begin “soft-betting” in New Jersey.
The company operates online via the Meadowlands betting license which is also used by FanDuel.