PrizePicks lands Stephen A. Smith podcast sponsorship slot
DFS operator named as the exclusive daily fantasy partner of The Stephen A. Smith Show as it expands marketing presence
PrizePicks has penned an agreement with Stephen A. Smith to become an official partner of the popular media personality’s podcast.
PrizePicks is to be the exclusive daily fantasy partner of The Stephen A. Smith Show, which is aired three times a week.
Under the remit of the deal, the company will be granted dedicated segments on the show, exclusive social media content, and event appearances.
The firm will also put forward fellow PrizePicks influencers for interviews with Smith on the show.
Smith, who has 5.9 million followers on X, formerly known as Twitter, is one of the most recognizable sports show hosts in the US.
Adam Wexler, PrizePicks CEO and co-founder, said: “PrizePicks and The Stephen A. Smith Show are both focused on evolving how fans engage with sports and I can’t think of a better opportunity for us to extend our reach.”
Smith added: “The Stephen A. Smith Show is ecstatic to be working with PrizePicks. We love making picks. If you want to flex your sports knowledge, PrizePicks is the place to do it.”
Elsewhere, PrizePicks has launched a new peer-to-peer fantasy sports game, PrizePicks Arena in Tennessee after being awarded a fantasy sports license in the state.
The Atlanta-based firm has also launched the product in Alabama, West Virginia, and Wyoming, with additional state launches to follow.