Rivalry launches Android app to complement existing iOS product
Esports-focused operator expects further market penetrations for Android and iOS apps throughout the rest of the year
Rivalry has launched its Android app in multiple Southeast Asian markets following the rollout of the group’s iOS app in Ontario in May 2023.
The debut of the Android app in the region marks Rivalry’s first steps in establishing a foothold for the operating system.
As standard, the Android app will allow customers to bet on sports and esports and play online casino games, including Rivalry’s in-house Cash & Dash title.
To celebrate the app’s launch in Southeast Asia, the esports-focused operator posted a tongue-in-cheek advert on its LinkedIn page.
The 22-second short features four young adults destroying a mobile phone with a baseball bat after deciding there was no need to bet with a spoof rival bookmaker.
The fast-cut montage is ended with an off-screen director claiming the group could have deleted the rival app, instead of laying waste to the phone.
Following the launch of the Android app in Southeast Asia, Rivalry has said it expects to release the Android and iOS apps in further markets throughout the year.
The Toronto-headquartered operator said the iOS debut in Ontario last May had had a significant impact for the firm.
Management have pointed to greater product accessibility while the app has also coincided with a 400% year-on-year increase in betting handle from Ontario in Q3 2023 compared to the corresponding period in 2022.
Steven Salz, CEO at Rivalry, said: “Our Ontario app release has played a key role in making our product more accessible to more people in the region, especially among a digitally native cohort that is consuming increasingly more content on their smartphones.
“We’re excited to extend our mobile offering into Southeast Asia where we’ve been gaining meaningful market share over the last year, and look forward to launching our product in new regions in 2024,” he added.
In February, Rivalry confirmed it was planning a potential expansion into the B2B space following the initial success of its in-house casino games.