Rivalry launches esports betting mobile app in Ontario
Esports-focused operator debuts its Gen Z-focused iOS app in home market
Rivalry has launched its esports betting app in its home market of Ontario.
The app will allow Ontario residents to access the Rivalry betting platform on their phones and wager on several esports and traditional sports.
The Gen Z-focused platform esports betting offering includes popular games such as Counter-Strike: Global Offensive, League of Legends and Dota 2.
Steven Salz, Rivalry co-founder and CEO, said: “Mobile betting is a significant addition for our Ontario operations and core audience of Millennial and Gen Z consumers that prefer the flexibility of betting on their phones.
“Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario, and allowing us to bring esports betting to more customers in the region and ultimately grow the category.”
The launch comes as Rivalry has seen that the average month-over-month growth of esports betting in Ontario has been 15% since the firm gained its licence to operate in the province in April 2022. The firm expects the mobile app to drive an increase in player acquisition and engagement among its core audience.
Salz concluded: “We are engaging a demographic with unique consumption habits and betting preferences.
“This is a generation that expects more from the products, entertainment and brands they consume, and we’ve customised our online betting experience to match that. Our differentiated user experience continues to act as a catalyst for our company, and we’re excited to bring this offering to the palm of our customers’ hands.”