Sportradar adds odds integration to NBA League Pass

Sportradar has unveiled a new betting feature that will allow users to place wagers in real time while watching live streams of NBA games.

The launch is the latest extension of Sportradar and the NBA’s partnership, which dates back to 2016, and will allow users of the league’s live streaming platform, NBA League Pass, access to integrated odds during broadcasts.

The new feature will be powered by emBET, Sportradar’s in-house over-the-top (OTT) solution.

Markets such as point spreads, over-unders, and money lines, will all be integrated into the NBA’s live streaming platform.

In states where sports betting is legal, bettors will be able to opt-in to view and make their picks directly on the NBA League Pass.

As soon as players are ready to place their bet, they will be redirected to either FanDuel or DraftKings, the NBA’s official betting partners, via an embedded link.

The new tool will also provide interactive content, such as advanced team and player insights, polls, voting, and trivia widgets.

Patrick Mostboeck, Sportradar senior vice-president of audiovisual, said: “EmBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive.

“Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”

Scott Kaufman-Ross, NBA executive vice-president of media and gaming, added: “Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games.

“For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”

Earlier this month, Sportradar penned a six-year deal with United Soccer League to become the organization’s official betting and technology partner.