TheScore unveils new Ontario sportsbook marketing campaign
PENN Entertainment subsidiary unleashes two new 30-second commercials in partnership with Toronto-based marketing agency Diamond
TheScore has released two new commercial spots highlighting theScore Bet sportsbook as part of a new fall marketing campaign in its native Ontario.
The 30-second commercials feature characters personifying theScore and theScore Bet, which aim to showcase the brands betting UX, something which it explains differentiates theScore Bet from competitor apps.
In addition to the television commercials, the campaign also includes digital and so-called ‘out-of-home’ assets.
“This new campaign supports one of our core product differentiators – a completely synced-up media and betting experience between theScore media app and theScore Bet sportsbook,” theScore SVP of content and marketing Aubrey Levy said.
“Our view is that when media is integrated with betting the right way, it provides for an enhanced and improved user experience.
“Using familiar creative elements, these spots highlight how our products bring media and betting together in one intelligent ecosystem, ultimately differentiating us from other offerings,” Levy added.
TheScore worked in partnership with Toronto-based marketing agency Diamond on the campaign creative and strategy. The spots were directed by comedy veterans The Director Brothers, Ryan McNeely and Josh Martin.
“With theScore Bet, plus theScore’s in-depth sports data and analysis, making informed bets is a streamlined experience,” Diamond creative director Jordan Cohen said.
“As a key differentiated offering in the category, it was time to make that clear,” he added.