Tipico targets soon-to-launch Ohio with new AEG Presents partnership
US sportsbook operator inks first-of-its-kind deal which will utilize cross-sell opportunities in major Buckeye State venues
Tipico has signed a “disruptive marketing partnership” with live entertainment venues company AEG Presents which will focus on the soon-to-launch Ohio sports betting market.
As part of the agreement, the Malta-based sportsbook operator has inked deals with AEG-operated venues across the Buckeye State including Columbus venues KEMBA Live!, Newport Music Hall, A&R Music Bar and The Basement, and the Agora Theatre & Ballroom in Cleveland.
To celebrate the new partnership the duo have launched a new marketing campaign entitled “Best Bet Concert Series”. This will include 32 select concerts a year and will see Tipico deliver custom-led brand activations as well as unique special offers across the brand’s sportsbook
The first-of-its-kind deal will see more than $10,000 worth of free venue tickets up for grabs in a prize draw accessible to Tipico customers who make a qualifying first deposit.
Ohio is due to go live with its sports betting market on January 1, 2023, with Tipico among an extensive list of sportsbook operators looking to make their debut in the Buckeye State, which also includes DraftKings, FanDuel, BetMGM and bet365.
Tipico is currently live in New Jersey and Colorado but has plans to launch in Iowa, Indiana and Ohio.
Addressing the impact of being on the ground floor in Ohio, Tipico North America CEO Adrian Vella highlighted AEG Presents potential influence as being a value-add for the business.
“Our research revealed that our customers are almost as passionate about attending concerts and music festivals as they are about watching and betting on their favorite sports,” Vella added.
The deal is aimed at raising awareness ahead of and during the launch of sports betting in Ohio, as well as offering exclusive benefits to existing customers who can travel from out of state to watch the shows.
AEG Presents managing director Andrew Klein echoed much of Vella’s comments on the partnership adding: “Together, we look forward to continuing to bring unparalleled live music and entertainment experiences as well as unique on-site perks to the local residents we both serve across the Ohio region.”
Tipico is offering a deposit match offer ahead of its Ohio launch of up to $150 or $250 parlay bonus.