Underdog’s GuardDog invests in automated savings platform Regen
Fantasy sports firm to integrate unique auto-savings feature into its responsible play hub
Underdog’s responsible play investment fund, GuardDog, has invested an undisclosed sum in Regen, a startup that automatically builds a savings pot for users based on their betting activity.
Founded in 2025, Regen says it analyzes users’ sports betting activity and automatically creates savings, such as 10% of every bet, 20% of wins, or 5% of losses.
Funds handled by Regen are stored in a FDIC-insured wallet. Investment accounts are coming soon, the firm says.
The product, which is said to have helped users save “thousands” of dollars so far, currently has a waitlist for signups, while iOS and Android apps are in the pipeline.
Underdog customers can link their fantasy sports and prediction markets accounts with Regen. It is also available to all Underdog employees.
Adam Warrington, vice-president of responsible gaming (RG) at Underdog, said: “With major shifts happening in our industry, it is important to further our dedication to building a stronger and more responsible ecosystem – and apply player protection rigour across all platforms and entry type, prediction markets and fantasy sports.
“At Underdog, we focus on simplicity in our product and in our responsible play tools. Regen’s mission aligns with our goals as they empower users to set up a simple and intuitive savings mechanism that provides a new and evolved RG tool.”
Daniel Prior, co-founder of Regen, added: “We’re thrilled to bring Regen to their [Underdog’s] team and users, delivering real savings in a way that’s effortless and genuinely impactful.
“With their support, we’re accelerating our mission to set every player in America on firmer financial footing.”
Launched in 2023, GuardDog bills itself as an investment fund supporting the growth of RG startups.
GuardDog ‘mentors’ include renowned RG advocate Brianne Doura-Schawohl, Acies Investments partner Chris Grove, and former director of the Colorado Division of Gaming, Dan Hartman.
In December, Underdog pulled its sportsbook out of North Carolina to focus on its prediction markets product, Underdog Prediction Picks. The move followed a similar exit from Missouri the prior month.
Underdog struck a deal in September with cryptocurrency exchange Crypto.com, which is regulated by the Commodity Futures Trading Commission, to offer sports event contracts.
Underdog Prediction Picks went live in November in 23 states and Washington DC.