White Hat Gaming launches PAM for Bally’s in Ohio
Igaming and sports betting operator embarks on sportsbook return with third-party supplier
Bally’s has kickstarted its reborn sports betting propostion after launching its new White Hat Gaming-powered PAM in Ohio.
The launch marks the first step in the operator’s sportsbook expansion, following the shuttering of its Bally Bet app and third-party supply deal with White Hat Gaming and Kambi.
The Bally Bet app closed in June 2023, with Bally’s confirming the new app, powered by White Hat Gaming and Kambi, will launch next year.
White Hat Gaming confirmed it had successfully launched its PAM in Ohio with Bally’s with further state rollouts scheduled.
Robeson Reeves, CEO at Bally’s, said: “As we continue to expand our online presence across the US, adding to our well-established retail footprint, it is a pleasure to have our PAM provided by an equally ambitious and innovative company.
“We are thrilled to be working with White Hat Gaming and look forward to accelerating our growth through its revolutionary platform which will aid us in becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting and igaming company.”
Phil Gelvan, CEO at White Hat Gaming, added: “We are thrilled to provide Bally’s with our PAM platform in Ohio, the first major launch as part of our exclusive partnership with the renowned operator group.
“Supported by our unique Traveling Wallet functionality, in-house cashier and responsible gaming tools, Bally’s is now primed for success in the Buckeye state. We’re completely focused on repeating our success in Ohio and ensuring Bally’s receives the same PAM technology support across multiple markets in the near future.”
The failure of the last Bally Bet app was slammed Reeves in February, who said there were regrets over the $125m acquisition of Bet.Works and its platform failings.